The Era of Digital Entertainment

The era of entertainment creation and consumption has gone through multiple revolutions and its still growing further and beyond our imaginations. Everything in the entertainment industry is ever evolving and Netflix is a prime example of taking entertainment to the next level. With Bandersnatch, they displayed the clear integration of technology and entertainment and where it can take us. Frankly, the integration was so seamless that people barely even looked at what the movie had to offer – the focus was entirely switched to the buttons and the interactions made with the device on which people are watching the movie.

Their original content production has increased more than ever and it’s not only the same content transmitted globally but different content produced everywhere to match the target audiences mind-set and sell them something they’d want to watch. It displays a very clever use of market research that enables who wants to watch what at which time of the day. The key being – delivering entertainment when the consumer wants it. They also manage to maintain exclusivity with upcoming shows and retain the earlier generation with old archives of shows and movies, which no one would mind re-watching.

To end with, entertainment will now grow even further and reach even further technical excellence. Till that happens we should enjoy all the old shows like The Office, who knows they might just one day pull everything off the internet 😊

Image Credit: https://hifipublic.com/en/2019/04/03/marvel-netflix-and-the-future-of-streaming/